IPA, WHO and UNICEF launch Read The World on International Children’s Book Day to support children and young people in isolation

GENEVA/NEW YORK, 2 April 2020 – Much-loved children’s authors are joining an initiative to read extracts of their books to millions of children and young people currently living in isolation amid the COVID-19 pandemic.
Video message from IPA President, Hugo Setzer

These are challenging times. The COVID-19 pandemic is a real global crisis, like we have never seen before. It will have profound implications for our businesses and we will have to adapt.